Ryerson Formula Racing

Identity

Ryerson-Formula-Racing-Logo-Illustration-v1-Antonella-Clemenzi
Ryerson-Formula-Racing-Logo-Illustration-v2-Antonella-Clemenzi
Ryerson-Formula-Racing-Logo-Drawing-Antonella-Clemenzi
Ryerson-Formula-Racing-Logo-Samples-Antonella-Clemenzi

Ryerson Formula Racing

Identity

Ryerson Formula Racing (RFR) is a student-led team from Ryerson University that designs, builds, and races an Indie-style race car for competitions with universities around the world. The team was looking for a new logo to reflect the 2012-2013 season.

When exploring multiple concepts, I focused on incorporating the name with an auto racing symbol that is simple, recognizable, and memorable. The final logo made use of a race tire design that contains bold lettering, motorsport symbols, and colours based on the schools’ colour scheme.

Client Ryerson Formula Racing
Art Direction Samantha Lavigne
Date 2013
Date 2014
Created by Antonella and completed by