Personal Logo


Personal Logo

This is a personal logo I created for use in my stationery such as a business card, letterhead, and website.

I chose a script lettering and used features such as long serifs, thin and thick strokes, curled swashes, and ball terminals to create a sense of playfulness, elegance, and femininity. I came up with a few concepts, playing on variations to ligatures such as ‘LL’ and individual letters such as ‘O’ and ‘Z’. Once a concept was chosen, I refined it so that the letters came together cohesively.

I explored several concepts for the letters ‘A’ and ‘C’. Ultimately, a design was chosen for the way the letters balanced each other out when used within the signature and as initials.

Client Personal Project
Date 2015
Filed under , ,
Created by Antonella and completed by